EVISU

The Evisu adventure began in 1988 when Hidehiko
Yamane created a cult product. He originally called
his jeans Evis, after the Buddhist god of prosperity,
and they were made in Osaka from pure American
cotton. He personally painted his famous seagull
logo on each article, a long and expensive process
that only produced a dozen jeans a day. Today the
little Osaka trademark has become famous all over
the world, and Evisu continues to expand with its
newest additions including Evisu ‘Kizzu’ (kids).